宋城演艺：2025年上半年公司实现归母净利润4.00亿元

Core Viewpoint - Songcheng Performance expects to achieve a net profit attributable to shareholders of 400 million yuan in the first half of 2025, indicating a year-on-year decline in profit due to several factors [1] Group 1: Profit Decline Factors - The decrease in profit is primarily influenced by a reduction in revenue recognition from light asset output business [1] - Increased investment in new media marketing and brand promotion has contributed to the profit decline [1] - Rising costs associated with project talent reserves and decreased interest income due to interest rate cuts have also impacted profitability [1] Group 2: Strategic Response - The company plans to enhance operational efficiency through innovative event planning and precise market marketing [1] - Cost structure optimization is a key initiative aimed at improving performance [1] - The company is committed to striving for better performance growth despite current challenges [1]