OCT(SZ:000069) Zheng Quan Ri Bao Wang·2025-09-01 11:43Core Viewpoint - The company is focusing on the development of its theme parks by integrating well-known IPs into its operations, enhancing market competitiveness through diverse strategies [1] Group 1: IP Collaboration and Development - The company has established a "city IP entertainment main venue" development positioning, actively expanding IP collaborations [1] - In 2021, the company collaborated with Aofei Entertainment to create the "Super Wings Training Camp" theme area in Chongqing Happy Valley [1] - In 2024, the company plans to introduce the "Mini World" IP in the Shenzhen Happy Valley, launching the "Adventure Mountain" theme area [1] Group 2: Partnerships with Major IP Providers - The company has formed deep partnerships with leading IP providers such as Tencent and Shanghai Film Group [1] - Successful IP integrations include national-level IPs like "Havoc in Heaven," "Calabash Brothers," and "Chinese Folktales" from Shanghai Film Group, as well as "Honor of Kings," "League of Legends," and "Happy Landlord" from Tencent [1] - The company is creating immersive IP-themed street areas and character parades, enhancing the expression of IP content through various dimensions such as scene construction, performance interaction, and marketing promotion [1]