暑期游大数据｜境内亲子目的地北京最火，定制游增2倍

Group 1: Summer Travel Trends - Beijing emerged as the most popular domestic destination for family travel during the summer, with customized travel orders increasing by over 200% year-on-year [1][5] - Long-distance travel gained popularity, with destinations like Xinjiang, Inner Mongolia, Yunnan, Liaoning, and Ningxia showing significant growth, particularly in smaller cities in the northwest where hotel bookings surged by 80% [1][11] - The integration of events such as "Su Chao" and "Village Super" into travel plans sparked a trend of traveling alongside events, leading to notable increases in visitor numbers in Jiangsu, Guizhou, Shanghai, Zhejiang, and Jiangxi [1][14] Group 2: Flight and Accommodation Data - Flight orders to Beijing saw double-digit growth year-on-year, reinforcing its status as a top destination [4][5] - The total number of civil aviation passengers during the summer season reached a new high, with significant growth in passenger volume from major cities [5][9] - Hotel bookings in Xinjiang increased by 42%, leading the growth among popular regions, with other emerging destinations also experiencing substantial increases in visitor numbers [13] Group 3: Student and Business Travel - University students contributed to a 28% increase in hotel bookings during the summer, with Beijing, Shanghai, Nanjing, Qingdao, and Guangzhou being the top five cities for reservations [9] - Beijing's rich tourism resources and cultural heritage make it a favored choice for various tourist demographics, including students and families [9][10] Group 4: Event-Driven Travel Growth - The summer saw a 54% increase in visitor numbers to locations associated with the "Village Super" event, with significant growth in self-driving tour bookings in Jiangsu [14] - Concerts and cultural events also boosted local tourism, with a notable increase in hotel bookings and consumer spending during major performances in cities like Shanghai [14][15]