境内亲子目的地北京最火，定制游增2倍

Core Insights - Beijing emerged as the most popular domestic destination for family travel during the summer vacation, with customized travel orders increasing by over 200% year-on-year [1][3] - Long-distance travel gained popularity, with significant growth in destinations like Xinjiang, Inner Mongolia, Yunnan, and others, particularly in smaller cities where hotel bookings surged by 80% [1][6] - Events and performances, such as "Su Super" and "Village Super," spurred a travel trend where tourists traveled to attend these events, leading to notable increases in visitor numbers in various provinces [1][9] Group 1: Travel Trends - The summer vacation saw a significant increase in long-distance travel, with over 90% of travelers opting for routes longer than 800 kilometers [5][6] - Xinjiang led the growth in hotel bookings, with a 42% year-on-year increase, making it the top region for summer travel [8] - The demand for customized travel experiences surged, with a notable increase in orders for destinations like Xinjiang and Yunnan, reflecting a shift towards personalized and quality travel [6][10] Group 2: Event-Driven Travel - The integration of tourism with events and performances has become a key driver for travel, with destinations like Jiangsu and Guizhou seeing significant increases in visitor numbers due to local events [9][10] - In particular, the "Village Super" event in Guizhou led to a 54% increase in visitor numbers during its peak weekend [9] - Concerts and cultural events in major cities like Shanghai also contributed to a 31% increase in tourism-related spending, highlighting the economic impact of such events [10]