滨州：以社保卡为载体，系统推进“四季主题+节日热点”系列消费促进活动

Core Viewpoint - The city of Binzhou is actively promoting consumption through a series of initiatives centered around the social security card, aiming to enhance consumer engagement and stimulate economic growth [1][3]. Group 1: Consumption Promotion Activities - The Human Resources and Social Security Bureau has organized various themed consumption promotion activities, such as for International Women's Day, Labor Day, and the Dragon Boat Festival, resulting in 71,100 participants by the end of July [3]. - Collaboration with financial institutions and merchants has led to effective consumer engagement, significantly increasing foot traffic during promotional events [3]. Group 2: Optimization of Social Security Card Experience - Continuous improvements have been made to the application, activation, and payment processes of the social security card, integrating multiple channels for enhanced user experience [3][4]. - The social security card now supports 153 public service transactions and 100 types of subsidies, with 1,665 organizations disbursing salaries through the card, reducing transaction costs for users [3][4]. Group 3: Policy Coordination and Financial Support - The Bureau has aligned its initiatives with 22 local consumption promotion policies, creating a multi-departmental collaboration that amplifies the impact of promotional activities [3]. - Financial products linked to the social security card, such as low-interest consumer loans, have disbursed 375 million yuan, benefiting 3,311 individuals and easing financial burdens for significant purchases [4]. Group 4: Service System Enhancement - A comprehensive service system for the social security card has been established, ensuring accessibility through both online and offline channels, facilitating convenient service delivery [5]. - The Bureau plans to continue its efforts in promoting consumption through the social security card, focusing on expanding application scenarios and optimizing service processes [7].