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连续八年斩获“天猫金妆奖”,薇诺娜以医研实力铸就国货护肤标杆

Core Insights - Winona, a leading brand in sensitive skin care, won the annual sunscreen award and marketing brand award at the 2025 Tmall Golden Makeup Awards, reflecting its strong market presence and consumer trust [1][4] - Winona has achieved the highest sales in the sensitive skin care category in China for five consecutive years from 2020 to 2024, showcasing its deep commitment to dermatological research and clinical validation [5] - The brand's unique approach combines pharmaceutical principles with skincare, collaborating with 63 top-tier hospitals for product safety and efficacy testing, thus establishing a strong professional barrier [9] Product Development and Innovation - Winona has developed a new generation of effective skincare products based on the "NUTE principle," focusing on clinical needs, unique mechanisms, technology empowerment, and evidence-based validation [9] - The brand's flagship product, the second-generation Winona Special Care Cream, represents a significant upgrade after 14 years of development, utilizing breakthrough technology for enhanced skin sensitivity repair [10][11] - Winona has expanded its product line to include various items like special care essence, cleansers, and masks, addressing the diverse needs of sensitive skin consumers [11] Market Leadership and Strategy - Winona's "Sensitive Skin PLUS" strategy aims to deepen its focus on niche market demands, establishing a comprehensive solution that includes core products for repair, sun protection, whitening, and anti-aging [12][13] - The brand's Clear Sunscreen has been recognized for its effectiveness, with 98% of testers agreeing on its gentleness and non-irritating properties, and it has received multiple awards for sales leadership in the sensitive skin sunscreen category [14] Social Responsibility and Brand Evolution - Winona has been actively involved in the "We Smile Sunshine Plan" since 2016, providing skin health education and resources to communities affected by high-altitude sun damage, thus elevating public awareness of sun protection as a health issue [16] - The brand's commitment to long-termism and scientific innovation positions it as a trusted name in the skincare industry, capable of adapting to market changes while maintaining consumer loyalty [16][17]