社保基金增持传递信心 20多家主流券商机构看好海信视像增长前景

Core Viewpoint - Hisense Visual Technology Co., Ltd. reported a revenue of 27.231 billion yuan for the first half of 2025, marking a year-on-year increase of 6.95%, and a net profit attributable to shareholders of 1.056 billion yuan, up 26.63% year-on-year [2] Financial Performance - The company achieved a revenue of 27.231 billion yuan, reflecting a 6.95% increase compared to the previous year [2] - The net profit attributable to shareholders reached 1.056 billion yuan, representing a 26.63% year-on-year growth [2] - The gross profit margin improved by 1.4 percentage points to 16.8% in the second quarter [4] Shareholder Activity - The top ten circulating shareholders of the company changed, with the Southern CSI 500 ETF entering the top ten, and the National Social Security Fund 103 combination increasing its holdings by 11.89% compared to the previous quarter [2] - The National Social Security Fund 103 combination has been continuously increasing its holdings since the first quarter of 2024, now holding 29.09 million shares [2] Market Position and Growth - Hisense's global TV shipment market share increased from 5.9% in 2017 to 14.0% in the first half of 2025, making it the fastest-growing brand among the top 10 in the global TV market [3] - In the domestic market, Hisense holds a retail market share of 30.0% in revenue and 25.7% in volume, maintaining the leading position [4] Business Development - The company is focusing on high-end product development, with significant advancements in smart display terminals, laser display, commercial display, and AI+AR new businesses [3] - New display businesses generated a revenue of 3.43 billion yuan, showing a year-on-year growth of 7.4% [4] - The company is expanding its global presence through sponsorship of major events like the FIFA Club World Cup and increasing brand marketing efforts [3][4] Analyst Ratings - Over 20 mainstream brokerage firms have issued reports with a "bullish" rating for Hisense, highlighting the company's long-term investment value due to its product structure upgrades and global capacity layout [4][5] - Analysts from Guotai Haitong Securities and Huatai Securities noted the company's strong performance in high-end product segments and the potential for growth in new display technologies [3][5]