零跑汽车“双响”备战金九银十

Core Insights - The Chengdu International Auto Show, which opened on August 29, is seen as a platform for preparing for the peak sales season in September and October, with Leapmotor showcasing its achievements as the top-selling new energy vehicle brand in China for five consecutive months [2] - Leapmotor announced two significant milestones: the delivery of its 10,000th B01 vehicle within just 37 days of its launch and the unveiling of the B10 model in a new color, reinforcing its youthful and fashionable brand image [2] - Leapmotor's sales exceeded 50,000 units in July, and by August 21, cumulative deliveries surpassed 900,000 units, marking a turnaround to profitability in the first half of the year, making it the second new energy vehicle company in China to achieve this [2] Product Strategy - Leapmotor's core strategy focuses on providing better configurations and quality for the same price, with over 40% of B01 buyers being female and more than 80% opting for the long-range version [2] - The B series has seen significant success, with over 50% of buyers choosing the laser radar version, indicating market acceptance of its "high configuration at low price" strategy [2] Technology and Innovation - Leapmotor emphasizes "full self-research" in its development, utilizing advanced technology such as the Qualcomm 8650 chip and laser radar for high-level driving assistance features [3] - The smart cockpit employs the Qualcomm 8295 chip and Leapmotor OS 4.0 Plus, with daily usage rates of its dual AI voice models exceeding 80% [3] - The company plans to enhance its driving assistance capabilities to be among the top in the industry by the first half of next year, focusing on hardware and software integration [3] Global Expansion - Leapmotor is transitioning from "export" to "localized operations," with the first batch of B10 vehicles heading to Europe and plans to enter over 20 countries and regions by the end of the year [3] - The company has established nearly 600 sales outlets in Europe, laying a solid foundation for future sales growth [3] Future Product Lines - Leapmotor aims to expand its product lineup with the introduction of the A series (targeting the market below 100,000 yuan) and the D series (aiming for the 300,000 yuan market), creating a comprehensive product spectrum [4] - The D series is positioned to offer competitive features typically found in vehicles priced at 500,000 yuan, maintaining Leapmotor's commitment to high value [4]