消费贷“国补”上线，浦发银行快速响应助力提振消费

Core Viewpoint - The implementation of the personal consumption loan interest subsidy policy aims to stimulate consumer spending and support domestic demand expansion, enhancing the overall economic development trend [1][3]. Group 1: Policy Implementation - The personal consumption loan interest subsidy policy officially took effect on September 1, 2023, allowing consumers to benefit from a 1% annual interest subsidy on loans used for consumption [3][4]. - The subsidy is automatically applied without the need for additional applications, with funding shared between central and provincial finances at a 9:1 ratio [3][4]. - Each borrower can receive a maximum subsidy of 3,000 yuan, corresponding to a cumulative consumption amount of 300,000 yuan [4]. Group 2: Bank Response - Shanghai Pudong Development Bank (SPDB) quickly launched the interest subsidy feature for personal consumption loans on the policy's first day, ensuring consumers can access benefits [4][6]. - SPDB has actively engaged with various sectors, such as retail and home improvement, to create new consumption scenarios and enhance service offerings [6][7]. - The bank's system can automatically identify eligible transactions, streamlining the subsidy process for customers [4][7]. Group 3: Market Impact - The policy is expected to lower consumer credit costs, thereby stimulating consumer potential and supporting economic growth [1][3]. - SPDB's collaboration with retail groups, such as Bailian Group, aims to create a synergistic effect in promoting consumption and enhancing the consumer experience [6]. - The successful case of a customer using SPDB's loan for daily purchases illustrates the immediate impact of the policy on consumer behavior [6].