Bestore(SH:603719) 3 6 Ke·2025-09-01 13:51Core Viewpoint - The article discusses the pitfalls of using AI in marketing and advertising, highlighting a recent incident involving a snack brand that mistakenly depicted peanuts growing on trees, showcasing the limitations of AI's understanding of natural processes [8][10][49]. Group 1: Incident Overview - A well-known snack brand, Liangpin Puzi, faced backlash for using AI-generated images that inaccurately depicted peanuts growing on trees, leading to public ridicule [3][5][8]. - The brand issued an apology on August 28, acknowledging the error and updating the related promotional materials [8][10]. - This incident reflects a broader issue where AI-generated content can misrepresent reality, as seen in other examples like a woman with six fingers in an advertisement [15][19]. Group 2: AI Limitations - AI lacks true common sense and understanding of natural laws, relying instead on statistical probabilities from vast datasets, which can lead to absurd outcomes [13][49]. - The article emphasizes that while AI can enhance efficiency, it is not a foolproof solution and requires careful oversight to avoid damaging brand reputation [49]. Group 3: Broader Implications - The misuse of AI in advertising has led to a rise in misleading representations across various sectors, including e-commerce and food delivery, where businesses use AI to create appealing but unrealistic images [26][30]. - There is a growing concern about the potential for fraud, as consumers may exploit AI-generated images to manipulate product returns and refunds [42][44]. - The article concludes that the rise of AI necessitates a critical approach to visual content, urging consumers to remain vigilant and skeptical of overly perfect or bizarre images [49].