2 1 Shi Ji Jing Ji Bao Dao·2025-09-01 13:57Core Insights - The new Tank 500 represents a significant breakthrough for the Tank brand by incorporating Great Wall's latest advanced intelligent driving system into a rugged off-road vehicle, along with urban-friendly comfort features [1][4] - Despite having a strong foothold in the off-road segment, the Tank brand is facing growth challenges, with sales declining by 8.19% year-on-year to 124,000 units in the first seven months of the year [1][4] - The Tank 500 has received approximately 36,000 pre-orders, but the brand aims for an annual sales target of 60,000 units, indicating a need for further market penetration [1][6] Market Position and Strategy - The Tank brand enjoys high user loyalty and a strong resale value, being the only domestic brand with a three-year resale rate exceeding 60% [1] - The company plans to expand its intelligent driving capabilities across more models, with the Tank 400 and Tank 700 set to feature similar technology in the near future [4][7] - The focus on integrating comfort features like "refrigerator, TV, and large sofa" reflects a strategic shift to meet urban consumer demands while maintaining off-road capabilities [1][4][7] Competitive Landscape - The off-road market is becoming increasingly competitive, with the company aiming to maintain its leadership position while adapting to market demands for intelligent features [4][8] - The company does not plan to enter the pure electric vehicle market, believing that electric vehicles are more suited for urban short-distance travel [8] - The off-road SUV market is projected to grow significantly, with estimates suggesting it could reach 2 million units by 2030, indicating a potential opportunity for the company [9]