外资快时尚Forever 21四度入华，这次能否站稳脚跟？

Group 1 - Forever 21 is making its fourth attempt to enter the Chinese market, indicating a strong desire to tap into this vast consumer base despite previous failures [1][2] - Other foreign fast fashion brands like H&M and ZARA are also actively engaging in the Chinese market, with H&M upgrading flagship stores and ZARA hosting promotional events to attract young consumers [1] - The Chinese market is considered a strategic high ground for fast fashion brands, with significant value as highlighted by industry experts [1] Group 2 - The repeated attempts by Forever 21 reflect the extreme importance foreign brands place on the Chinese consumer market, which has undergone significant changes compared to a decade ago, particularly in supply chain responsiveness and procurement flexibility [2] - Since 2016, Forever 21 has exited multiple markets and officially left China in May 2019, subsequently filing for Chapter 11 bankruptcy protection in September of the same year [2] - In 2021, Forever 21 returned to China focusing on e-commerce and social media, but faced challenges with limited online sales and slow offline expansion, leading to a second bankruptcy protection filing in March 2023 [4]