暑期“中国游”圈粉全球！上海成入境游目的地榜首→

Core Insights - The inbound tourism market in China is experiencing a significant increase this summer, driven by visa policy facilitation and an increase in the number of countries with direct flights to China [1][6] - The number of countries with direct flights has risen to 80, with international passenger flights peaking at around 2,100 daily in early August [2][4] - There is a notable increase in foreign tourists, particularly from visa-exempt countries like the UAE, Saudi Arabia, and Bahrain, with visitor numbers growing by over 50% year-on-year [2][4] Group 1: Tourism Trends - Major cities such as Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu are the top five destinations for inbound tourists this summer [4] - Foreign tourists are increasingly exploring beyond traditional hub cities, with flight bookings extending to 144 cities across China [4] - There has been a dramatic increase in bookings for less-visited locations, such as a 9-fold increase for Datong in Shanxi and a 2.6-fold increase for Yiwu in Zhejiang [4] Group 2: Consumer Behavior - The "China tour" phenomenon is also boosting "China shopping," with initiatives like "buy now, refund later" catering to the diverse needs of foreign tourists [6] - There is a rising willingness among foreign tourists to spend, indicating a strong consumer sentiment [6] Group 3: Global Perception - According to the director of the China Tourism Research Institute, inbound tourism to China is becoming a global trend, attracting visitors not only from traditional source countries but also from European and Global South nations [8] - Tourists are increasingly interested in immersive experiences, seeking to explore rural areas, leisure scenes, and historical cultural districts to fully appreciate contemporary Chinese life [8]