江苏银行联合省商务厅放大“苏超”效应

Core Insights - The "Su Super" event in Jiangsu Province has significantly boosted the local consumption market, with service revenue reaching nearly 38 billion yuan during the first six rounds of matches, marking a year-on-year growth of over 40% [1] Group 1: Economic Impact - The Jiangsu provincial government emphasizes expanding service consumption as a long-term strategy, integrating various sectors such as dining, accommodation, travel, shopping, and entertainment to enhance the impact of events like the "Su Super" [1] - Jiangsu Bank, as a key player and title sponsor of the "Su Super," is actively implementing government policies to promote consumption through six major initiatives that leverage financial services to enhance consumer experiences [1] Group 2: Consumer Engagement - Jiangsu Bank is involved in creating exclusive consumer markets to activate consumption scenes, participating in seasonal themed activities and showcasing financial support for local economic development [2] - The bank has organized over 540 events related to the "Su Super," including more than 300 promotional activities in key commercial areas, providing various incentives to enhance consumer experiences [3] Group 3: Product and Service Innovation - The "Su Super" initiative has led to the creation of a "Super Shopping Cart" to promote local brands, with Jiangsu Bank collaborating with local businesses to enhance product visibility and sales [4] - Jiangsu Bank is introducing innovative financial products aimed at driving consumption upgrades, including zero down payment and deferred payment options for automotive financing [5] Group 4: Night Economy - The night economy is a focal point for Jiangsu's consumption promotion efforts, with Jiangsu Bank launching initiatives to stimulate nighttime consumer activities through various events and promotional campaigns [6] Group 5: Conversion of Event Traffic - Jiangsu Bank is leveraging event ticket sales to create a dedicated "Su Super" section in its app, facilitating engagement with over 7.5 million participants and offering exclusive discounts and vouchers to convert event attendees into consumers [8]