Core Insights - The automotive dealership industry is currently facing three major issues: rebate fulfillment, price inversion, and inventory levels [1][2] - Over half of the surveyed brands have a rebate fulfillment period of 30 days or less, but some brands exceed 60 days, leading to dissatisfaction among dealers regarding the clarity of rebate timelines [1] - A significant portion of dealers, 53.19%, report inventory levels exceeding 1.5, with 29.36% indicating levels above 2.0 [1] - Among the surveyed brands, 32 brands experience price inversion, with an average inversion rate of approximately 16.18% [1] Recommendations from the Automotive Dealers Association - Optimize rebate policies by simplifying the structure and reducing the fulfillment period to no more than 30 days, especially for brands with longer periods [2] - Implement strict cost accounting and market-based pricing to address price inversion issues [2] - Avoid forcing dealers to take vehicles through rebate policies, and encourage manufacturers to reduce high inventory levels [2] - Local government departments should enhance market competition management and address unfair competition and subsidy discrepancies [2]
全国工商联汽车经销商商会:少数品牌给经销商返利账期仍超60天
Bei Ke Cai Jing·2025-09-01 14:26