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美团旅行:广西“十一”文旅增速59% ,“黑钻会员体验官”活动落地阳朔,解锁深度旅游新玩法
2 1 Shi Ji Jing Ji Bao Dao·2025-09-01 14:59

Group 1 - The core idea of the news is the launch of the "Meituan Black Diamond Member Experience Officer" program, which aims to provide unique travel experiences and promote deep tourism activities among young members [1][2][3] - The program includes activities such as exploring underground caves, hot air balloon rides, and experiencing intangible cultural heritage, specifically tailored to the interests of the younger demographic [2][3] - The initiative is part of a broader strategy to enhance the travel experience for Meituan members, with a focus on high-star hotels and unique local experiences [3][4] Group 2 - Meituan's travel data indicates a 59% year-on-year increase in cultural tourism orders for the upcoming "National Day" holiday, with Yangshuo being a popular destination [2] - The Yangshuo Banyan Tree Hotel reported a 20% increase in out-of-province visitors, with 95% of guests coming from other provinces, and a 61% increase in overnight stays compared to the previous year [3] - The hotel also noted a 68% increase in spending among Black Gold and Black Diamond members, highlighting the growing trend of young consumers seeking high-quality travel experiences [3]