想造“世界上最快的车”，追觅是“无畏”还是“无知”

Core Viewpoint - The automotive market in China is highly competitive, and companies must excel in operational efficiency, supply chain management, technology reserves, and brand strength to survive [2][14] Group 1: Company Overview - Pursue Technology has announced plans to launch its first ultra-luxury electric vehicle by 2027, aiming to compete with renowned supercar brands like Bugatti [2] - The company has established a dedicated automotive team of over 1,000 members, recruiting talent from leading firms such as Geely, Huawei, Xiaomi, and BYD [4] - Pursue's automotive project, named "Starry Sky Plan," is positioned as the core of its vehicle manufacturing efforts [4] Group 2: Product Lines and Strategy - Pursue has outlined five product lines (S/A/B/C/D) targeting various market segments, from high-end brands like McLaren and Lamborghini to domestic competitors like Tesla and NIO [2] - The company is also exploring innovative categories, such as the integration of cleaning robots with vehicles [2] - Pursue's strategy includes a "left-hand" model focusing on contract manufacturing and a "right-hand" model for self-developed vehicles [5][7] Group 3: Technological Development - As of May 2025, Pursue has filed 6,379 patents related to automotive technology, with 3,155 granted, focusing on key areas like sensor fusion and motor control [5] - The company aims to leverage its existing technology in home appliances to enhance its automotive capabilities, although it faces challenges in adapting these technologies for automotive applications [11][12] Group 4: Market Challenges - Despite its ambitions, Pursue faces significant hurdles, including a lack of experience in automotive development and the complexities of vehicle manufacturing [9][12] - The company must navigate stringent regulations regarding automotive manufacturing qualifications, as new licenses are no longer being issued [13] - Pursue's core business in the cleaning sector is experiencing a decline, which may drive its urgency to diversify into automotive manufacturing [14]