Core Viewpoint - Xiaocaiyuan International Holdings Limited has demonstrated that success in the restaurant industry relies on customer satisfaction, employee engagement, and a well-functioning supply chain rather than rapid capital growth [1] Group 1: Company Overview - Xiaocaiyuan was officially registered in 2012 and opened its first store in Tongling, Anhui [2] - The company plans to open 800 stores by 2025, having already reached 100 stores in 2018 and another 100 in 2019 [2] - Xiaocaiyuan went public on the Hong Kong Stock Exchange on December 20, 2024, with an issue price of HKD 8.5 per share, raising HKD 860 million [2] - As of August 28, 2025, the company's market capitalization reached HKD 13.1 billion [2] Group 2: Financial Performance - In the first half of 2025, Xiaocaiyuan achieved revenue of CNY 2.714 billion, a year-on-year increase of 6.5% [4] - The company's net profit attributable to shareholders was CNY 382 million, reflecting a year-on-year growth of 35.7% [4] - Dine-in revenue grew by 2.2% to CNY 1.647 billion, while takeaway revenue increased by 13.7% to CNY 1.057 billion, with takeaway orders rising from 12.8 million to 16.8 million [4] Group 3: Business Model and Strategy - Xiaocaiyuan employs a unique "partner system" where each new store is co-owned by a regional manager, head chef, and store manager, aligning employee interests with store performance [2] - The company focuses on providing affordable and quality food, driven by a philosophy of "practical management" [3] - The optimization of store models has led to a reduction in average store size from 300 square meters to approximately 220 square meters, enhancing profitability [4] Group 4: Supply Chain Management - Xiaocaiyuan has established a robust supply chain, transitioning from independent store procurement to a centralized cold chain logistics system [5] - The company has built 15 regional warehouses, each serving 40 to 60 stores daily to ensure fresh and timely delivery of ingredients [5] - A new factory in Ma'anshan, with an investment of CNY 450 million, is expected to support 3,000 stores and enhance food safety and supply chain efficiency [6]
小菜园：以长期主义深耕大众餐饮赛道