盘点暑期游：境内亲子目的地北京最火

Core Insights - Beijing emerged as the most popular domestic destination for family travel during the summer vacation, with customized travel orders increasing by over 200% year-on-year [1][3] - Long-distance travel gained popularity, with significant growth in destinations like Xinjiang, Inner Mongolia, Yunnan, and others, particularly in smaller cities where hotel bookings surged by 80% [1][6] - Events and performances, such as "Su Chao" and "Village Super," significantly boosted travel interest, leading to notable increases in visitor numbers in Jiangsu, Guizhou, and other regions [1][8] Travel Trends - The summer travel season saw a record high in passenger numbers, with over 110 million travelers on domestic flights, a year-on-year increase of approximately 3% [6] - Long-distance travel (over 800 kilometers) accounted for 90% of passenger volume, indicating a shift towards longer trips [6] - Customized travel products, particularly for family trips, were highly favored, with cultural and leisure activities being the most popular itinerary choices [3][4] Regional Highlights - Xinjiang led the growth in hotel bookings, with a 42% year-on-year increase, driven by attractions like Sayram Lake and Tianshan Tianchi [6][7] - Emerging destinations such as Kekedala and Ali saw hotel booking increases exceeding 80%, reflecting a trend towards exploring lesser-known locations [7] - Major cities like Beijing, Shanghai, and Nanjing remained top choices for student travelers, with hotel bookings from university students rising by 28% [3][4] Impact of Events - The integration of tourism with events and performances has become a significant driver of travel, with notable increases in visitor numbers during event weekends [8][9] - For instance, the "Village Super" event in Guizhou led to a 30% increase in travel during its weekends, showcasing the impact of local events on tourism [8] - Concerts and cultural festivals also contributed to increased tourism spending, with a 31% rise in cultural consumption in Shanghai during a series of concerts [8][9]