Can Affirm Card Be the Next Evolution of Consumer Payments?

Core Insights - Affirm Holdings, Inc. (AFRM) is launching the Affirm Card, which combines features of traditional debit and credit cards, allowing users to pay upfront, in installments, or through personalized financing offers [1][4] - The card aims to attract modern consumers seeking control and flexibility in their spending, helping Affirm to transform one-time shoppers into repeat customers and strengthen merchant relationships [2][3] Financial Performance - In Q4 of fiscal 2025, Affirm reported a Gross Merchandise Volume (GMV) of $1.2 billion for the Affirm Card, a 132% increase year over year, with active cardholders rising 97% to 2.3 million [3][8] - In-store transactions using the Affirm Card increased by 187% year over year, indicating a growing preference for the card in everyday purchases [3][8] Competitive Landscape - Competitors like PayPal and Sezzle are also performing well, with PayPal reporting 438 million active accounts and net revenues of $8.3 billion, a 5% year-over-year increase [5] - Sezzle reported 2.9 million active consumers and total revenues of $98.7 million, growing 76.4% year over year [6] Valuation and Estimates - Affirm's shares have increased by 101.5% over the past year, outperforming the industry average of 39.6% [7] - The Zacks Consensus Estimate for Affirm's fiscal 2026 earnings suggests a 400% growth from the previous year, with a revenue growth estimate of 19.6% year over year [9] - Affirm currently trades at a forward price-to-sales ratio of 7.02, above the industry average of 5.71, indicating a lower value score [11]