为“会展经济”添一把火，浙江准备怎么做？

Core Viewpoint - The article discusses the launch of the "Several Measures for Accelerating the Promotion of Exhibition Economy to Boost Consumption" by the Zhejiang Provincial Department of Commerce and 18 other departments, aimed at enhancing the exhibition economy's role in driving consumption and fostering new consumption patterns in Zhejiang Province, with implementation set for September 27, 2025 [2][6]. Group 1: Objectives and Goals - The overall goal of the measures is to leverage Zhejiang's industrial, open market, and geographical advantages to promote high-quality development of the exhibition economy and enhance the "Explore Zhejiang through Exhibitions" brand [2]. - The measures aim to integrate the exhibition economy with consumption promotion, focusing on attracting consumer populations, creating consumption scenarios, and ensuring consumption support [2]. Group 2: Development Strategies - Zhejiang will encourage the brand development of exhibitions and support high-quality national and provincial exhibitions to enhance their domestic and global influence [2][3]. - The province will accelerate the internationalization of exhibitions by utilizing overseas resources and inviting foreign exhibitors to participate in local events, with a target of having 10% of exhibitors from abroad [3]. Group 3: Support for Scale and Specialization - The measures will support the scaling of exhibitions by providing policy incentives based on exhibition size, area, and attendance, particularly focusing on increasing participation from outside the province [3]. - There is an emphasis on the specialization of exhibitions, encouraging localities to align exhibitions with leading industries and promote "one industry, one exhibition" initiatives [3]. Group 4: Innovation and Consumer Engagement - The measures propose an "Exhibition + Integrated Trade" model to support foreign trade enterprises in expanding into domestic markets, including the establishment of integrated trade zones at exhibitions [4]. - Future exhibitions will focus on launching new products, with dedicated areas for product premieres and a service loop for product promotion [4]. Group 5: Enhancing Service and Environment - The measures include initiatives to streamline approval processes for exhibition activities, improve customs procedures for international exhibitors, and enhance visa services for foreign participants [5]. - A "one-stop" approval mechanism will be established to facilitate the organization of exhibitions and improve the overall business environment [5]. Group 6: Unique Features of the Policy - The policy introduces new pathways for the exhibition economy to stimulate consumption and emphasizes the importance of evaluating the effectiveness of consumption promotion [6]. - It also explores cross-departmental coordination mechanisms and supports the establishment of academic programs related to the exhibition industry [6].