Jason Furniture (Hangzhou) (SH:603816) Mei Ri Jing Ji Xin Wen·2025-09-01 16:53Group 1 - The core point of the article is that Gujia Home is planning to invest 1.124 billion yuan to establish a self-built production base in Indonesia as part of its internationalization strategy, aiming to enhance market reach and operational efficiency [1][2] - Gujia Home's overseas revenue reached 4.258 billion yuan in the first half of the year, making it the A-share home furnishing company with the highest overseas income [1][2] - The planned production base in Indonesia will include new production workshops, R&D and testing facilities, and warehouses, with an expected annual revenue of approximately 2.520 billion yuan once fully operational [2] Group 2 - The global soft furniture market is projected to reach 73.2 billion USD in 2023, with the Asia-Pacific region and North America accounting for nearly 70% of the market [2] - Gujia Home has previously established production bases in Vietnam, Mexico, and the United States, gaining valuable operational experience for its overseas ventures [4] - Other companies in the soft furniture sector, such as Mousse and Xilinmen, are also accelerating their overseas expansion, with Mousse focusing on Southeast Asia and establishing a presence in Singapore, Vietnam, and Indonesia [4][5]