创新滞后20年，哈根达斯究竟怎么了？

Core Insights - The article discusses the decline of Häagen-Dazs, a once-premium ice cream brand, which is now struggling to survive by selling low-priced coffee at 9.9 yuan [1] Group 1 - Häagen-Dazs was previously known for selling high-end ice cream at prices around several dozen yuan per unit [1] - The brand's current strategy involves offering low-priced coffee as a means to attract customers and generate revenue [1] - The article raises questions about the reasons behind Häagen-Dazs' fall from industry leader to a struggling brand [1]