2 1 Shi Ji Jing Ji Bao Dao·2025-09-01 23:17Core Insights - The 2025 Chengdu Auto Show reflects a significant shift in the automotive landscape, with a notable absence of luxury brands and a strong presence of domestic brands focused on sales [1][4][10] - Chengdu has emerged as the city with the highest car ownership in China, surpassing Beijing, and has achieved record new car sales [1][2] Industry Trends - The absence of over 25 brands, particularly luxury ones, indicates a cooling market for high-end vehicles, with luxury car retail down 20% year-on-year as of July [4][5] - Domestic brands like BYD and Chery showcased their products prominently, adopting a "pavilion" strategy to highlight their technological advancements and product lines [6][7] Market Dynamics - Chengdu's consumers exhibit a high tolerance for various automotive brands, favoring both luxury and new energy vehicles, with BYD leading sales in the first seven months of 2025 [2][4] - The shift towards a more pragmatic approach in marketing and sales at the auto show reflects a broader trend in the industry, focusing on direct sales rather than extravagant marketing [10][12] Sales Strategies - The auto show has transitioned to a more sales-oriented format, eliminating dedicated media days and allowing immediate consumer engagement [10][11] - Various automotive brands, including domestic and some joint ventures, have adopted strategies similar to those of domestic brands, launching new products to compete effectively [8][9]