Core Viewpoint - Goldman Sachs expresses optimism about the music industry's growth prospects, predicting that streaming subscription prices will continue to rise [1] Group 1: Industry Growth Projections - The total revenue of the music industry is expected to grow from $105 billion in 2024 to nearly $200 billion by 2035, covering recorded music, music publishing, and live performances [1] - Emerging markets are identified as a significant driver of long-term growth, with 60% of new streaming subscribers in 2024 expected to come from these regions, despite a current streaming penetration rate of only 8% [1] Group 2: Streaming Subscription Analysis - Although Goldman Sachs slightly lowered its revenue growth expectations for paid streaming in 2025 and 2026, it maintains a positive long-term outlook for the streaming industry [1] - The pricing levels of music streaming services are currently lagging behind video streaming services, with U.S. video streaming subscription prices increasing by approximately 15% every two years over the past decade, while music streaming prices have remained stagnant [1] Group 3: Future Pricing Expectations - There is growing confidence within the industry regarding the potential for streaming services to increase prices every 12-24 months, as noted by Goldman Sachs' Managing Director Eric Sheridan [1]
高盛看好音乐产业奔袭2000亿美元 预言流媒体订阅费进入“定期上涨”周期
Zhi Tong Cai Jing·2025-09-02 00:35