消费市场活力足｜哈市上半年社零总额同比增长5.2％

Economic Performance - In the first half of the year, Harbin's economy showed steady improvement, with total retail sales of consumer goods reaching 121.06 billion yuan, a year-on-year increase of 5.2%, which is 2.1 percentage points higher than the same period last year, outperforming the national average [1] Consumer Trends - The "old-for-new" appliance replacement policy has gained popularity, with consumers saving an average of 17,000 yuan on home appliance upgrades, leading to increased sales in stores like Suning [3] - The automotive market is also thriving, with consumers taking advantage of replacement subsidies and discounts, resulting in significant savings on new vehicle purchases, such as a consumer saving over 10,000 yuan on a 170,000 yuan electric vehicle [3] Policy Impact - Harbin has actively promoted the "old-for-new" policy across various sectors, including automobiles, home appliances, and digital products, with participation from 195 car companies and 417 home appliance and digital enterprises [3] - The policy has expanded from 12 categories of home appliances to 29, now including air purifiers and 3C digital products [3] Festival Economy - The festival economy has become a key driver of consumption, with significant increases in foot traffic during holidays, such as a 300% increase in customer visits at Suning stores during the Spring Festival [4] - Concerts, like the June performance by Mayday, attracted over 105,000 attendees, with nearly 60% coming from outside the province, generating approximately 200 million yuan in direct consumption [4] New Retail Initiatives - The "first-store economy" is thriving, with Harbin attracting major brands like Xiaomi, JD, and Huawei to open their first stores or experience centers in the city [6] - Notable openings include the first nationwide store of JD's Seven Fresh Food Mall and various flagship stores of well-known brands, enhancing the commercial vitality of Harbin's central business district [6]