高质量发展看中国丨消费“不打烊” 燃旺“夜经济”

Core Insights - The night economy is becoming a significant driver of high-quality economic development in urban and rural areas, with 60% of domestic residents' consumption occurring at night and over 50% of daily consumption in large shopping malls happening between 6 PM and 10 PM [1][4] - As of late July 2025, there are over 1.65 million night economy-related enterprises in China, with a notable increase in "night tourism" search and comment volumes by approximately 100% [1] Group 1: Night Economy Trends - The night economy is diversifying beyond traditional dining and shopping, incorporating various activities such as night tours, exhibitions, and performances [2][4] - In Guangdong, night dining orders have seen a year-on-year increase of over 21% since July [4] - Yunnan's night economy is also thriving, with 1.07 billion visitors and revenue of 18.1 billion yuan in the first half of the year, reflecting a growth of 10.2% and 8.3% respectively [6] Group 2: Cultural Integration - Cultural creativity is enhancing the night economy, with local cultural elements being integrated into night-time activities, creating immersive experiences for consumers [7] - Events like the "East Lake Cultural Market" in Hunan attracted nearly 200,000 participants and generated over 1.8 million yuan in direct consumption, showcasing the blend of cultural heritage and modern consumerism [9] Group 3: Innovative Night Activities - Innovative night activities, such as night fruit picking and cultural festivals, are being developed to attract visitors and stimulate consumption [2][5] - The integration of agriculture, ecology, and cultural tourism is creating new consumption models, as seen in the activities at the Xiangfeng Modern Agricultural Industrial Park [2]