Bei Jing Shang Bao·2025-09-02 01:58Industry Overview - The Chinese home appliance industry is transitioning from a phase of rapid scale expansion to a focus on high-quality transformation, emphasizing "value competition" over price wars [1] - Traditional categories like televisions and refrigerators are experiencing short-term adjustments, while new categories such as dryers and dishwashers are gaining market share, indicating a shift towards future growth opportunities [1] Company Performance - Midea reported revenue of 251.12 billion yuan for the first half of 2025, a year-on-year increase of 15.58%, with net profit rising by 25.04% to 26.01 billion yuan, driven by synergy across diverse business lines [2] - Haier achieved revenue of 156.49 billion yuan, a 10.2% increase, with net profit growing by 15.6% to 12.03 billion yuan, benefiting from a focus on high-end products [2] - Gree's revenue was 97.33 billion yuan, a slight decline of 2.46%, with net profit increasing by 1.95% to 14.41 billion yuan, indicating a period of transition despite strong growth in overseas and industrial product segments [2] Competitive Landscape - The competition in the home appliance sector is shifting towards detailed market engagement and innovation, focusing on personalized solutions rather than merely competing for existing market share [3] - The overseas market is becoming essential for growth, with companies moving from product exports to local operations [3] Gree's Business Dynamics - Gree's reliance on air conditioning remains significant, with this segment accounting for 78.38% of total revenue, although this dependency poses risks in a saturated market [4] - Gree's non-air conditioning segments, such as industrial products and green energy, showed positive growth, but their overall contribution to revenue remains limited [5] Midea's Diversification - Midea's diversified business model has proven resilient, with its new energy and industrial technology segments generating 22 billion yuan in revenue, a 28.61% increase [5] - The combination of stable core business and breakthroughs in emerging sectors has led to a net profit of 26 billion yuan, reflecting a growth rate of 25% [5] Haier's High-End Strategy - Haier has focused on high-end markets, with its Casarte brand leading in premium appliance sales, capturing significant market shares in various categories [6] - Despite its high-end positioning, Haier's profit margins have not seen substantial growth, with a slight increase in gross margin to 26.9% [6]