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大行评级|招银国际:上调海尔智家目标价至31.57港元 上调2025至27年净利润预测
Ge Long Hui·2025-09-02 03:50

Core Viewpoint - Haier Smart Home's performance in the first half of the year exceeded expectations, and management reaffirmed its operational guidance for 2025, leading to increased confidence in the outlook for the second half of the year [1] Group 1: Performance and Growth Strategies - The company is optimistic about the growth strategies of its Casarte and Leader brands [1] - Significant cost savings and efficiency improvements are expected through inventory management and digital marketing [1] - The air conditioning business is showing steady growth [1] Group 2: Market Expansion and Financial Projections - The European business has turned profitable [1] - Rapid development is noted in emerging markets [1] - The target price for H-shares has been raised from HKD 28.45 to HKD 31.57, corresponding to a projected price-to-earnings ratio of 12 times for 2026 [1] - Net profit forecasts for 2025 to 2027 have been increased by 2% to reflect accelerated sales growth and better-than-expected gross margins in both domestic and overseas markets [1]