在舆论风暴中，运用传播的逻辑去思考和生活

Group 1 - The core viewpoint of the article revolves around the controversy surrounding Baiguoyuan's pricing strategy and its chairman's comments on consumer education versus catering to consumer ignorance, which sparked significant public discourse and impacted the company's stock price [1] - Baiguoyuan's chairman, Yu Huiyong, emphasized that the company focuses on educating consumers rather than simply meeting their demands, which led to a backlash on social media platforms [1] - The incident highlights a typical brand public relations crisis, where past issues related to fruit quality and food safety resurfaced, affecting the company's reputation and market performance [1] Group 2 - The book "The Logic of Communication" by Zhao Ming discusses the importance of audience psychology in brand marketing, noting that 89% of consumers are influenced by online reviews, yet only 6% actually write them [3] - It emphasizes the dual nature of human emotion and rationality, suggesting that consumer behavior is often shaped by group dynamics and social media influences [3][4] - The author argues that effective brand storytelling should be rooted in a clear narrative logic that resonates with the audience's values, and that brands must communicate authentically to build trust [10]