BTG Hotels(SH:600258) Xin Lang Cai Jing·2025-09-02 04:35Core Viewpoint - The company reported a slight decline in revenue for the first half of 2025, but a notable increase in net profit, indicating resilience and potential for recovery in the hospitality sector [1][4]. Financial Performance - In 1H25, the company achieved revenue of 3.661 billion yuan, a year-over-year decrease of 1.93%, while net profit attributable to shareholders was 397 million yuan, an increase of 11.08% [1]. - The second quarter of 2025 saw revenue of 1.896 billion yuan, a year-over-year increase of 0.42%, and net profit of 254 million yuan, up 7.37% [1]. - The company's non-recurring net profit for 1H25 was 336 million yuan, reflecting a year-over-year increase of 3.81% [1]. Operational Insights - The hotel and scenic area operational revenue for 1H25 was 3.365 billion yuan and 296 million yuan, respectively, with year-over-year declines of 2.09% and 0.09% [2]. - The overall revenue per available room (RP), average daily rate (ADR), and occupancy rate (OCC) for 2Q25 were 165 yuan, 242 yuan, and 68.2%, showing year-over-year declines of 4.1%, 2.0%, and 1.5 percentage points [2]. - The company opened 664 new stores in 1H25, a year-over-year increase of 17.1%, with a net increase of 266 stores, up 25.5% [3]. Strategic Developments - The company is focusing on the transformation of its core brand, with initiatives like the "Home 4.0" and "Home Business Travel 2.5" products aimed at appealing to younger consumers and enhancing value [1]. - The gross margin for 2Q25 was 41.1%, an increase of 2.6 percentage points year-over-year, driven by a higher proportion of high-margin franchise business revenue [3]. Future Outlook - The company maintains its earnings forecast, projecting EPS of 0.82, 0.92, and 1.05 yuan for 2025-2027 [4]. - A target price of 20.50 yuan is set, based on a 25x PE ratio for 2025, reflecting the company's potential for valuation upside as it resumes expansion [4].