Hua Xia Shi Bao·2025-09-02 04:55Core Insights - The 2025 Chengdu International Auto Show highlights the dominance of domestic brands in the Chinese automotive industry, showcasing over 1,600 new vehicles across 120 brands, indicating a significant transformation in the market dynamics [1][4] - The event coincides with the traditional Qixi Festival, enhancing consumer engagement through promotional activities and integrating cultural elements into the automotive experience [1] Domestic Brand Dominance - Domestic brands, particularly BYD, showcased a strong presence with a dedicated exhibition hall featuring multiple models and advanced technologies, emphasizing their market leadership [2] - Chery also made a notable impact with its diverse lineup and innovative lifestyle experiences, resonating with local cultural preferences [2] - The absence of luxury brands like Rolls-Royce and Bentley at the show underscores a shift in market focus towards domestic manufacturers [3][4] Technology Route Diversification - The auto show displayed a significant diversification in electric vehicle technology, with pure electric, plug-in hybrid, and range-extended vehicles all represented, indicating a balanced competition among different technological approaches [5] - Notable advancements in electric vehicle range and charging technology were highlighted, with models achieving up to 800 km range and rapid charging capabilities [6][7] - The integration of advanced features in traditional fuel vehicles suggests a trend towards electrification and smart technology adoption across the industry [9] Market Trends and Consumer Focus - The automotive market is evolving towards "scene segmentation" and "technology downscaling," with manufacturers focusing on real user scenarios and diverse consumer needs [8] - The penetration rate of new energy vehicles has reached approximately 50%, indicating a stable market for both electric and fuel vehicles, with ongoing opportunities for innovation in design and technology [9]