2025成都车展折射行业大变局：自主品牌绝对主场，新能源技术路线各放异彩｜聚焦2025成都车展

Core Insights - The 2025 Chengdu International Auto Show highlights the dominance of domestic brands, showcasing a significant transformation in the Chinese automotive industry with a focus on electrification and intelligence [2][3][9] - The event features nearly 120 brands and over 1,600 new vehicles, indicating a vibrant market landscape [2] Domestic Brand Dominance - Domestic brands, particularly BYD, have a strong presence, with BYD's pavilion showcasing multiple models and advanced technologies [3][5] - Chery also made a notable impact with its "Rui Xiang Life" ecological scene, emphasizing lifestyle integration [5] - New state-owned enterprise Changan presented a comprehensive technology matrix, aiming for an annual sales target of 3 million vehicles [7] Technology Route Diversification - The auto show displayed a clear division among three main technology routes: pure electric, plug-in hybrid, and range-extended vehicles, indicating a competitive landscape [9][10] - Notable advancements include high-performance electric vehicles with extended ranges and fast charging capabilities, addressing consumer concerns about range anxiety [12][13] Market Trends and Adaptation - The industry is witnessing a trend towards "scene segmentation" and "technology downscaling," with companies focusing on real user scenarios for product development [12][13] - The penetration rate of new energy vehicles is around 50%, suggesting a stable market for traditional fuel vehicles, which are also evolving towards electrification and smart features [13][14] Conclusion - The Chengdu Auto Show serves as a reflection of the profound changes in the automotive sector, with domestic brands leading the charge and traditional players needing to adapt to maintain relevance in a rapidly evolving market [14]