Core Viewpoint - The stock price of Dongfang Zhenxuan has significantly declined due to rumors regarding key personnel changes, highlighting the company's vulnerability to leadership instability and the ongoing transformation of its business model from "influencer-driven" to "product-driven" [1][2][3]. Group 1: Stock Performance and Market Reaction - As of September 2, Dongfang Zhenxuan's stock closed at HKD 25.1 per share, down 3.61%, marking a significant drop from its recent high of HKD 53.7 on August 19, effectively "halving" its value [1]. - The stock experienced a single-day drop of 20.89% following rumors about CEO Zhou Chenggang being investigated, indicating the market's sensitivity to leadership news [1]. Group 2: Leadership Changes and Strategic Shift - The departure of key figures, including former CEO Sun Dongxu, has raised questions about the company's future stability and operational effectiveness [2][3]. - The company is transitioning its focus from relying on prominent influencers to enhancing its supply chain and self-operated products, aiming to establish a model akin to "online Sam's Club" [2]. Group 3: Importance of Supply Chain and Management - Sun Dongxu's role was crucial in executing the company's strategy and building its supply chain, having been with the company for 18 years and witnessing its growth from inception [3]. - The company must demonstrate that it possesses a robust supply chain, mature management mechanisms, and a sustainable business model, independent of any single high-profile executive [4]. Group 4: Broader Implications for the Industry - The challenges faced by Dongfang Zhenxuan reflect a broader issue in the market where companies heavily reliant on key individuals may struggle during leadership transitions [4]. - The founder, Yu Minhong, must now prove that the company can thrive without its top influencers, which is critical for long-term sustainability [4].
每经热评 | 东方甄选：离了谁会不行？