Core Viewpoint - The stock price of Dongfang Zhenxuan has significantly declined due to rumors regarding key personnel changes, highlighting the company's vulnerability to leadership instability and the need for a robust operational model independent of individual figures [1][3][4]. Group 1: Stock Performance and Market Reaction - As of September 2, Dongfang Zhenxuan's stock closed at HKD 25.1 per share, down 3.61%, marking a significant drop from its recent high of HKD 53.7 on August 19, effectively halving its value [1]. - The stock experienced a sharp decline of 20.89% in a single day following rumors about CEO Zhou Chenggang being investigated, followed by further declines due to speculation about former CEO Sun Dongxu's departure [1]. Group 2: Leadership Changes and Strategic Shifts - The departure of key figures like Dong Yuhui and Sun Dongxu has raised questions about the company's future, emphasizing the importance of leadership in maintaining operational stability [2][3]. - The company is transitioning from a "host-driven" model to a "product-driven" approach, focusing on supply chain and self-operated products, which reflects a strategic evolution in its business model [2][3]. Group 3: Supply Chain and Management Concerns - Sun Dongxu's role was crucial in executing the company's strategy and building its supply chain, having been with the company for 18 years and witnessing its growth from inception [3]. - The company must demonstrate that it has a solid supply chain, mature management mechanisms, and a sustainable business model that can function without reliance on high-profile individuals [4]. Group 4: Future Considerations for Leadership - The founder, Yu Minhong, needs to establish that the company can thrive without key individuals, including himself, as he approaches the age of considering succession planning [4]. - The ongoing challenge for the company is to prove its resilience and operational independence in the face of leadership changes, which is a common concern for many publicly traded companies [4].
东方甄选：离了谁会不行？