Shede Spirits (SH:600702) Jin Tou Wang·2025-09-02 05:45Core Viewpoint - Shede Liquor has launched its first low-alcohol aged liquor "Shede Zizai," which has received significant market interest, indicating a successful innovation in the traditional liquor industry [1][2][3]. Product Launch and Market Response - "Shede Zizai" was officially launched on August 30, with pre-sales starting on JD.com, resulting in 20,000 people adding it to their carts within 24 hours and over 12,000 orders within 36 hours [1][3]. - The product features a 29-degree alcohol content, 500ml volume, and a retail price of 329 yuan per bottle, emphasizing a "light burden, more mellow" drinking experience [1][4]. Strategic Partnership - Shede Liquor has formed a strategic partnership with JD.com to enhance digital marketing and consumer experience, leveraging JD's extensive logistics network and user base of over 600 million [1][2]. - The collaboration aims to drive product innovation based on user demand and enhance the overall consumer experience through digital capabilities [2][5]. Product Quality and Innovation - "Shede Zizai" is characterized by its use of a solid base of 6-year aged liquor, complemented by 20-year and 30-year old liquor, showcasing a commitment to quality [4][6]. - The product is positioned to redefine the quality standards of low-alcohol liquor, with a focus on maintaining rich flavors while reducing the physical burden on consumers [4][6]. Market Trends and Consumer Insights - The launch aligns with the growing trend of low-alcohol and diversified consumption scenarios in the liquor market, catering to both traditional liquor consumers and those new to the category [5][6]. - The product is designed to meet various social settings, from casual gatherings to home consumption, promoting a "free drinking" experience [5][6].