未来全球食饮趋势——好情绪,吃出来!
Sou Hu Cai Jing·2025-09-02 06:39

Core Insights - The 2025 SIAL International Food and Beverage Exhibition in Shenzhen is showcasing a vibrant array of innovative products that cater to contemporary emotional consumption trends [2][6]. Group 1: Product Trends - The exhibition features unique and creative food products, such as interactive chocolate beans and cartoon-themed claw machines, which engage consumers and evoke nostalgic memories [2][11]. - Innovative cross-category combinations, like sea salt cheese chicken feet and fermented tea liquor, are creating surprising taste experiences that appeal to modern consumer preferences [2][6]. - Products like chewable coffee and drinkable goji berries are exploring emotional consumption beyond just taste, aligning with contemporary consumer needs [2][9]. Group 2: Award-Winning Innovations - The SIAL Innovation Competition highlighted the trend of high emotional value products, with the gold award going to paper-thin salad crisps made from 21 types of fruits and vegetables, emphasizing health and novelty [6][15]. - Other notable products include sleep-aid chocolate-covered mango nut balls and portable mango sticky rice crisps, which target niche markets, particularly among younger consumers [6][11]. Group 3: Market Dynamics - The rise of products that blend aesthetics and fun reflects a shift in the global food and beverage market towards consumer-driven product development, moving away from traditional seller-led approaches [11].