Shede Spirits (SH:600702) Quan Jing Wang·2025-09-02 08:09Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period, with major liquor companies exploring new growth opportunities. Shede Liquor has launched the industry's first low-alcohol, drinkable aged liquor, "Shede Zizai," which has received a positive market response with significant pre-sale numbers [1][3][10]. Group 1: Product Launch and Market Response - "Shede Zizai" was officially launched on August 30, with pre-sales starting on JD.com, resulting in 20,000 add-to-cart actions within 24 hours and over 12,000 orders within 36 hours [1][10]. - The stock price of Shede Liquor increased by 29.43% from August 15 to September 1, reflecting market confidence in the company's innovative capabilities and growth potential [3][11][13]. Group 2: Industry Trends and Innovations - The trend in the liquor market is shifting towards lower alcohol content and diverse consumption scenarios, prompting several major liquor companies to accelerate their entry into the low-alcohol segment since June [3][11]. - "Shede Zizai" addresses the market's need for a balanced product that offers high flavor with lower alcohol content, overcoming technical challenges associated with low-alcohol liquor [3][7]. Group 3: Product Features and Competitive Edge - The product is based on a solid foundation of aged liquor, utilizing advanced techniques to maintain high flavor while reducing alcohol content, achieving a rich and layered taste [7][10]. - Priced at 329 yuan for 500ml, "Shede Zizai" offers a competitive price point of 0.66 yuan per milliliter, positioning itself as a high-quality option in the low-alcohol market [7][8]. - The packaging design emphasizes a lightweight and modern aesthetic, appealing to consumers' preferences and lowering psychological barriers to consumption [8][10]. Group 4: Strategic Insights and Future Outlook - The launch of "Shede Zizai" is seen as a strategic move to tap into new consumer demographics and consumption scenarios, potentially expanding the market share for Shede Liquor [10][11][16]. - Industry experts and analysts express optimism about the product's potential to contribute to growth in the second half of the year, aligning with the trend towards lower alcohol consumption [11][13].