《中国土特产丰收大会》：看“土疙瘩”如何变“金招牌”

Core Insights - The article emphasizes the crucial role of "local specialties" in China's agricultural modernization, highlighting their potential to enhance local economies, increase farmers' income, and promote rural tourism [1][2] - The "China Local Specialties Harvest Conference" is presented as a significant initiative aimed at transforming these local products into widely recognized market commodities, thereby supporting rural industry revitalization and the construction of a strong agricultural nation [1][2] Group 1: Importance of Local Specialties - The development of "local specialties" is aligned with national strategies for rural revitalization and agricultural strength, focusing on creating competitive industry clusters to support rural development and improve farmers' livelihoods [2] - The initiative addresses the challenges of market recognition and economic benefits for high-quality local products, which often remain unknown due to inadequate promotion and market access [4] Group 2: Innovative Communication and Promotion - The "China Local Specialties Harvest Conference" employs an innovative communication model that integrates media and industry, creating a comprehensive system for promoting local products [5] - The initiative utilizes immersive content and design collaborations to enhance brand value and consumer engagement, as seen in projects like the Yunnan Wenshan Snack Festival [9][10] Group 3: Economic Impact and Future Prospects - The conference has demonstrated significant economic impacts, such as the expected increase in production value for the Yunnan Wenshan local fruit to 42 billion yuan by 2025, with individual farmers projected to earn an additional 11,000 yuan [10] - The initiative aims to establish a sustainable industry chain that integrates various stakeholders, enhancing the overall market presence and value of local specialties [11]