对话柠檬向右创始人：拥挤的咖啡赛道里做差异化

Core Viewpoint - The local tea brand "Lemon Right" is entering the light coffee market with a new product line centered around "Lemon + Coffee" to enhance its brand positioning and extend its operational hours [1] Group 1: Market Positioning and Strategy - The founder of Lemon Right, Xu Baihe, emphasizes a clear brand positioning focused on lemon, aiming to differentiate from competitors who primarily use lemon syrup and essence in their coffee products [1][3] - The company plans to introduce breakfast items to complement coffee sales, targeting high-demand areas such as airports and train stations, where coffee sales have been performing well [2] Group 2: Competitive Landscape - The coffee market is described as crowded, but Lemon Right positions itself uniquely by focusing on a niche segment of lemon-infused coffee, distinguishing itself from other tea brands like Gu Ming and Mi Xue Ice City [3] - Xu Baihe notes that while many tea brands are entering the coffee space, Lemon Right is the first to explore the specific niche of combining lemon with coffee [3] Group 3: Expansion Plans - The company is currently refining its business model to enhance operational efficiency, with plans to control store size and staffing to facilitate rapid expansion once the model is proven effective [4] - Lemon Right has already engaged in overseas market expansion, particularly in Southeast Asia, where it aims to enter profitable markets rather than merely increasing brand visibility [4]