卷入办公室恋情，巨头CEO辞职，上任仅1年

Core Viewpoint - Nestlé has appointed Philipp Navratil as the new CEO, replacing Laurent Freixe, who was dismissed due to a violation of the company's code of conduct related to an undisclosed romantic relationship with a subordinate [1][2]. Group 1: Leadership Changes - Philipp Navratil has been with Nestlé since 2001, holding various roles, including leading the coffee and beverage business in Mexico and overseeing global strategy for Nestlé Coffee and Starbucks brands [2]. - The board's decision to replace Freixe was deemed necessary by Chairman Paul Bulcke, indicating a commitment to uphold corporate governance standards [2]. Group 2: Recent Performance and Strategic Focus - Under Freixe's leadership, Nestlé aimed for significant reforms, including a cost-saving target of at least 2.5 billion Swiss francs by the end of 2027 and an increase in advertising and marketing investment to 9% of sales by 2025 [5]. - The Greater China region saw a sales decline of 6.4% in the first half of the year, with revenue dropping to 2.47 billion Swiss francs compared to 2.639 billion Swiss francs in the same period last year [10]. Group 3: Market Adjustments - Following Freixe's departure, there are concerns about the continuity of strategic initiatives in the Chinese market, which was a focal point of his reforms [12]. - Key personnel changes are occurring in the Greater China region, with new appointments in critical roles, indicating a shift in management strategy [8].