华帝股份的“增长三角”：多品牌护航发展，四大渠道协同发力，产品创新夯实护城河

Core Insights - In the first half of 2025, Vatti Co., Ltd. (002035.SZ) strengthened its category operation capabilities and actively promoted a multi-brand strategy, resulting in steady revenue growth across its product lines including gas stoves, steam ovens, and water purifiers [1][2] - The company achieved a revenue of 2.8 billion yuan and a net profit of 272 million yuan during the same period, with its core kitchen appliance business remaining solid [2][4] Multi-Brand Strategy Driving Growth - Vatti's multi-brand strategy, leveraging its three main brands—Vatti, Baide, and Vatti Home—expanded its market influence and covered different market tiers and consumer needs [4][6] - The core kitchen appliance categories, including range hoods, gas stoves, and water heaters, contributed over 80% of the total revenue, with respective revenues of 1.169 billion yuan, 734 million yuan, and 519 million yuan [2][4] Product and Innovation Enhancement - The company focused on enhancing product innovation capabilities, launching new products that align with health and quality demands, which led to an increase in average product prices and overall profit margins [7][11] - Vatti Home achieved a revenue of 92.8 million yuan, marking a year-on-year growth of 29.74%, by developing a comprehensive product line that includes Italian, light classical, and Eastern styles [5][11] Channel Ecosystem Development - Vatti continued to build a diversified channel ecosystem through offline, online, new retail, and engineering channels, achieving a revenue of 1.486 billion yuan from offline channels with a gross margin of 45.89% [6][10] - The online channel strategy focused on enhancing platform penetration and operational efficiency, particularly through content e-commerce on platforms like Douyin [8][10] Product Innovation and Smart Ecosystem - The company emphasized product differentiation and innovation, with a total of 4,690 patents, including 472 new patents added during the reporting period [11][12] - Vatti is integrating AI technology into its products, launching smart kitchen appliances that offer enhanced user experiences through features like remote control and automatic cleaning reminders [14]