媒体人注意！这些内容必须加“水印”

Group 1 - The core viewpoint of the article is that starting from September 1, AI-generated content must be clearly labeled to avoid legal risks, marking a significant regulatory shift in the management of AI content in China [1][2][4] - The "Identification Measures for AI-Generated Synthetic Content" is not just a technical standard but a crucial part of the national strategy for AI content governance, responding to the rapid growth of AI technology and its associated risks [2][4] - As of now, the user base for generative AI products in China has reached 230 million, with over 490 large models registered with the National Cyberspace Administration [2] Group 2 - The "Identification Measures" impose three core requirements for AI content labeling: explicit labeling, implicit labeling, and platform responsibility, which mandates platforms to verify content labels before publication [5][6] - Major platforms like WeChat, Douyin, and Xiaohongshu are actively implementing labeling features, with WeChat providing guidelines for both platform labeling and user declarations [6][9] - Content creators, including individual bloggers and media organizations, must reassess their content production processes to establish effective AI content labeling mechanisms [9][12] Group 3 - The implementation of the "Identification Measures" signifies a transition from "develop first, regulate later" to "regulate while developing," indicating a new phase in the regulation of generative AI in China [12]