揭秘蜜雪集团：商业版图究竟有多广？

Core Insights - Mixue Group reported a significant revenue increase of 39.3% year-on-year, reaching 14.87 billion RMB in the first half of 2025, alongside a net profit growth of 44.1%, amounting to 2.718 billion RMB [1][4] Company Overview - Founded in April 2008, Mixue Group is headquartered in China and has a registered capital of 360 million RMB, with Zhang Hongfu as the legal representative [1][5] - The company operates in various sectors, including telecommunications, catering services, corporate management consulting, marketing planning, and food internet sales [1][5] Shareholder Structure - The shareholder structure of Mixue Group includes Zhang Hongfu, Zhang Hongchao, and Hainan Wandiang Profit Investment Partnership, indicating a stable ownership and strong support from shareholders [1] Investment Strategy - Mixue Group has made strategic investments in nearly 30 companies, with over 20 still in operation, expanding its reach across the catering, cultural entertainment, and technology sectors [1][2] Market Position - The company maintains a strong market presence due to its unique brand appeal, high product quality, and extensive market layout, focusing on consumer-centric innovation and product upgrades [4] Future Outlook - Mixue Group aims to continue its commitment to quality and innovation, expanding its business segments and market presence through increased external investments [5]