Core Viewpoint - The emergence of "zero-kilometer used cars" in China's second-hand car market, primarily consisting of nearly new vehicles with minimal mileage, is creating a distorted market dynamic that poses risks to consumers and the industry as a whole [1][4][5]. Group 1: Market Dynamics - A significant portion of the second-hand car market consists of vehicles with a registration date of less than three months and mileage under 50 kilometers, accounting for 12.7% of the market, with over 60% being new energy vehicles [4]. - The pricing of these zero-kilometer used cars is 15% to 30% lower than that of new cars, making them attractive to consumers [1][4]. - The practice of registering new cars under employee or affiliated company names to create a false sales record is a common strategy among dealers to manage inventory and sales data [5][6]. Group 2: Financial Pressures - Automotive companies face significant inventory and cash flow pressures, leading them to adopt quick turnover strategies, even at reduced profit margins, to avoid further depreciation of unsold vehicles [5][6]. - Some dealers resort to registering new cars as used cars to meet sales targets and obtain manufacturer rebates, despite the lower profit per vehicle [6]. Group 3: Consumer Risks - Consumers purchasing zero-kilometer used cars lose essential warranties, particularly on critical components like the battery, which can lead to high replacement costs [9]. - The quality of these vehicles is often questionable, as some may include test drive or display models, which could have hidden issues [9]. Group 4: Market Disruption - The proliferation of zero-kilometer used cars disrupts the traditional used car market, making it difficult for legitimate used car dealers to compete [11]. - The pricing chaos leads to a situation where new cars are priced lower than used cars, undermining the market's pricing structure and brand value [11]. Group 5: Regulatory Response - The Ministry of Commerce has initiated measures to regulate the zero-kilometer used car phenomenon, including establishing a traceability system for vehicles throughout their lifecycle [13]. - Proposed regulations aim to restrict the immediate resale of newly registered vehicles as used cars, addressing the short-term arbitrage opportunities [13]. Group 6: Industry Recommendations - The industry is encouraged to shift focus from sales volume to product quality and technological innovation, moving away from a sales-centric evaluation system [15]. - Consumers are advised to consider vehicle quality and after-sales service rather than solely focusing on price when purchasing cars [15].
零公里二手车的坍塌
3 6 Ke·2025-09-02 10:43