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专访澳门休旅协会长黄辉:演唱会经济助推澳门转型“演艺之都”
2 1 Shi Ji Jing Ji Bao Dao·2025-09-02 11:27

Core Insights - The article discusses the transformation of Macau into a "Cultural Capital" through the promotion of concert economies, which has become a focal point for its development [1][3]. Group 1: Economic Impact of Concerts - The concert economy in Macau is estimated to have a multiplier effect of approximately 1:7, meaning that for every unit of ticket sales, there is a corresponding increase in other consumer spending [2][7]. - High ticket prices, ranging from 1,000 to 3,000 MOP, and the necessity for accommodation due to travel restrictions contribute to this significant economic impact [7]. Group 2: Strategic Development Goals - The Macau government aims to diversify its economy beyond gambling by establishing itself as a comprehensive leisure destination, integrating cultural and entertainment elements into its tourism strategy [4][9]. - The development of the "Cultural Capital" is seen as a gradual process that requires continuous innovation and collaboration among various stakeholders, including the government and industry players [4][11]. Group 3: Infrastructure and Unique Advantages - Macau boasts world-class infrastructure, particularly in hospitality, which supports the concert economy by providing necessary services for event hosting [8]. - The unique cultural blend of Macau enhances its appeal as a destination for concerts, attracting visitors who seek both entertainment and cultural experiences [8][12]. Group 4: Future Opportunities and Challenges - To further enhance its attractiveness, Macau needs to improve its transportation systems and ensure that local businesses benefit from the influx of concert-goers [10][11]. - The government is encouraged to implement supportive policies that facilitate the hosting of major events and improve the overall visitor experience [9][14].