McDonald's to expand value menu with discounted combo meals

Core Viewpoint - McDonald's is expanding its value offerings to attract price-conscious diners by reintroducing Extra Value Meals, which provide a 15% discount compared to purchasing items separately [1][2]. Group 1: Value Offerings - Starting Monday, McDonald's will bring back Extra Value Meals, which were last promoted before the Covid-19 pandemic [1]. - The new value menu includes eight combo meals, such as the Sausage McMuffin with Egg and Big Mac, with promotional prices like $5 for a Sausage McMuffin meal and $8 for a Big Mac meal [3][5]. Group 2: Market Context - The fast-food industry has been relying on discounts and deals for over a year to attract customers, particularly as traffic has been declining due to reduced spending by low-income consumers [2][4]. - McDonald's CEO emphasized the importance of reengaging low-income consumers, who typically visit their restaurants more frequently than higher-income consumers [4][5]. Group 3: Future Promotions - McDonald's has additional deals planned for later this year, including $5 Sausage, Egg and Cheese McGriddles and $8 10-piece Chicken McNuggets meals starting in November [5].