AI生成内容需“表明身份”，虚假信息将套上紧箍咒

Core Viewpoint - The rapid advancement of generative artificial intelligence (AIGC) has made it increasingly difficult for internet users to distinguish between true and false content, leading to a proliferation of AI-generated misinformation [1][3]. Regulation and Responsibility - The National Internet Information Office and three other departments have introduced the "Artificial Intelligence Generated Synthetic Content Identification Measures," effective from September 1, requiring explicit and implicit labeling for all AI-generated content [3][10]. - The new regulation places the primary responsibility for AI-generated content on the content creators, marking a significant shift from previous content management systems established by platforms like WeChat and Douyin [3][14]. AI Misuse and Challenges - AI has become a major tool for misinformation, with examples of scams and fraudulent activities utilizing AI-generated content [5][6]. - The emergence of user-friendly AI technologies has made it easier for malicious actors to create deceptive content, as seen with the rise of deepfake technology [6][7]. Safety Measures and Limitations - Major tech companies are developing "AI Guardrails" to prevent harmful content generation, but these measures face inherent limitations due to the need for AI models to maintain a degree of autonomy [9][10]. - The balance between safety and functionality is challenging, as overly strict safety measures could render AI models ineffective [10]. Watermarking and Content Authenticity - Companies like Microsoft, Adobe, and OpenAI have formed the C2PA alliance to implement watermarking techniques to distinguish AI-generated content from human-created works, but these watermarks can be easily removed [12]. - Current operational strategies by internet platforms to require creators to disclose AI-generated content have not been effective, as many creators fear that such disclosures will limit their content's reach [12][14].