Sou Hu Cai Jing·2025-09-02 11:59Core Insights - The summit "Breaking the Growth: Practical Strategies for Brand Going Global" was successfully held, focusing on new opportunities for cross-border e-commerce and brand growth strategies [1][11] - Experts discussed the importance of adapting to new market conditions and leveraging platforms like Amazon, Coupang, and SHEIN for international expansion [1][11] Group 1: Market Trends and Opportunities - The current landscape of cross-border e-commerce shows a polarization in sales among independent sellers, highlighting the advantages of the DTC model in enhancing brand autonomy and customer satisfaction [3] - The Korean e-commerce market is valued at nearly $170 billion and is experiencing rapid growth, particularly among female consumers aged 40 and above, presenting significant opportunities for Chinese sellers [7] - SHEIN's strategy emphasizes the importance of selecting products based on market trends and optimizing listings to enhance visibility and sales conversion [8] Group 2: Strategic Approaches - A "Seven-Step Methodology" for Chinese factories going global was proposed, covering aspects from product development to brand building, emphasizing the need for a flexible supply chain [5] - The importance of utilizing Amazon's KPI management tools and FBA services was highlighted to improve operational efficiency and consumer reach [5] - The summit aimed to provide actionable insights on market positioning, platform selection, and logistics to help cross-border sellers develop a comprehensive growth strategy [11]