小红书电商“市集”升级为一级入口

Group 1 - The core point of the news is that Xiaohongshu has launched a new version of its app, integrating e-commerce as a primary entry point, indicating a strategic shift towards enhancing its lifestyle e-commerce business [1][4] - The new "Market" page features key channels such as live streaming, buyer showcases, and new product launches, differentiating itself from traditional e-commerce by embedding product links within user-generated content [2][4] - The algorithm for the "Market" page prioritizes products with high transaction, repurchase, and interaction rates, allowing even less prominent merchants to thrive by selling quality products, thus providing a stable trading platform [4] Group 2 - The introduction of the "Market" as a primary entry point reflects Xiaohongshu's increased focus on its e-commerce operations, offering new opportunities and traffic sources for merchants [4]